Editorial / Lookbooks / Brand stories / Concept study
A distinct point of view.
An exploration of the relationship between a silhouette and the space it occupies. The structure of a garment finds an echo in architecture, giving the collection a context beyond the individual look.
Build a dialogue between form and place.
Curved concrete, strong daylight and a sculptural coat form the vocabulary of this study. The architecture gives the image depth while the silhouette anchors the narrative. The concept suggests an editorial story that could unfold through changing scale, movement and perspective.
The creative direction
The direction uses a restrained palette to keep attention on shape and proportion. Wide architectural views could sit alongside tighter details in a lookbook sequence, creating a rhythm between the complete world and the construction of the garment.
How the idea
could travel.
- 01Seasonal editorial stories
- 02Lookbook photography and sequencing
- 03Digital collection features
- 04Launch and retail image adaptations
Potential applications of the concept, shaped around the needs of a future brief.
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