Direct creative leadership.
A clear point of view connects the brief, the specialists and the final work. Creative review carries through each stage of production.
New York / Working worldwide
A clear creative vision.
A world of talent.
The Spot brings together creative direction, production and the infrastructure to keep a brand’s visual world moving. Led by Gerta Cici, the studio connects a distinct point of view with the capacity to make it happen.
Gerta Cici.
Creative direction
The Spot
The vision behind
the world.
Gerta leads the creative direction, connecting the brand’s ambition with the people and production needed to express it.
The studio’s approach brings fashion, beauty and culture into conversation with the practical demands of a brand. A campaign can establish the visual world; product imagery, social content and everyday communications give that world continuity.
That connection shapes the work from the beginning. Concept, creative direction and production are considered together, with a clear view of where the final assets need to live.
Start a conversation with Gerta
01What we believe
Distinctive thinking.
Consistent expression.
A brand’s visual identity is built through repeated encounters. The strongest work gives those encounters a shared language without making every channel feel the same.
We look for the idea that can hold everything together, then create the range of content that allows it to evolve across collections, formats and markets.
02How the studio is built
A global creative network.
Teams are assembled around the project, market and budget, bringing together the photographers, filmmakers, designers and other specialists the work needs.
Flexible production capacity.
A lean structure makes room for both defining campaigns and ongoing visual content, supported by thoughtful workflows and human-led creative decisions.
One studio.
Many ways to connect.
We can work directly with a brand, become an embedded creative partner inside its marketing or e-commerce team, or provide creative and production capacity behind an agency’s brand.
Each relationship is shaped around the brief, the existing team and the kind of support that will make the work possible.
Find your partnershipStart a conversation
A new chapter
starts with a conversation.
Tell us about your brand, your ambition and what you need to bring into the world.
Start a project